China Trade Week 2022

  • Mona, was entrusted with crafting and executing a comprehensive media and communication plan for the China Trade Week 2022, raising awareness, and managing media communications.
  • Client MIE
  • What We Did China Trade Week 2022

TL;DR

MONA helped in giving voice to the challenges that Machinga faces, drove conversations - and managed event communications for a stakeholder forum.

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Our Role

  • Social Media
  • Digital Advertisement
  • Event Communication
  • PR & Media Management

Our Work

Social media engagements

We had an ongoing social media campaign pre-, during, and after the event to drive awareness, and participation for the event.

Digital Marketing

Display Ads were set on high-traffic websites and blogs. Our Media team also sent out an Email series for all participants.

Impact

500 B2B Matchmaking meeting held

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100 Deals Signed

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Widespread awareness on the CTW yearly series

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