Launching the National Agenda for Adolescent Health and Well-being (NAIA_AHW)

  • MONA was tasked with coordinating communication efforts to raise awareness for the launch event of NAIA_AHW (The National Accelerated Action and Investment Agenda for Adolescent Health and Wellbeing).
  • Our Team helped the partner organizations handle media communications logistics, traditional media & PR, and live streaming during the event.
  • Client Ministry Of Health
  • What We Did Event Management & Communication
  • Digital Reach 150,000

TL;DR

We coordinated communications for the NAIA launch in Dodoma, managed media houses - and then reported on the impact.

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Our Role

  • Event Communication
  • PR & Media Management
  • Social Media
  • Community Management

Our Work

Media Briefing

With over 35 journalists in attendance. The session acted as an ice-breaker allowing the key information disseminators to be informed on the whole initiative prior to the launch.

Media Management

We oversaw media planning and dissemination to Radio, Television, blogs, and Print houses across Tanzania.

LiveStreaming

Naia_AHW launch event was streamed live using Zoom and Unicef Facebook account and shared with Global TV in real-time. We had photographers uploading images every 5 minutes into a public link, for easier access with all media journalists and communication specialists.

Impact

150,000 Digital Reach

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Increased public interest & awareness

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Turned NAIA into a national issue

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