“KWA SAUTI YAKO” Activism to end violence against women & girls

  • Mona created an ongoing social media campaign for the 16 days of activism to raise awareness, mobilize support to end violence against women and girls, and having it recognized as a human rights violation that has an impact on the society as a whole.
  • The campaign also aimed to inspire audiences to take action to address violence against women and girls with the hashtag #KwaSautiYako, which influenced people to use their voices to speak against VAWG.
  • Client UN Women Tanzania
  • What We Did Activism to end violence against women & girls

TL;DR

We raised awareness on what Gender Based Violence is, and how it affects us as a society - And influenced people to use their voices to speak against GBV.

Collab – Online Learning Platform
Collab – Online Learning Platform
Collab – Online Learning Platform

Our Role

  • Social Media
  • Awareness Campaign
  • Influencer Management
  • Graphic Design

Our Work

Campaign Branding

We created the campaign name/hashtag “KWA SAUTI YAKO”, and designed the overall awareness campaign to match the Global 16 Days of Activism. This brought a sense of familiarity, and the hashtags helped to turn every audience into an advocate.

Content Creation

Social graphics, influencer videos, and animated videos helped magnify the reach of the campaign

Social media engagements

Positive sentiments were received across social media channels on VAWG due to the campaign.

Impact

190,000 Social Media Reach

Etiam sit amet nisl purus in mollis nunc sed. Viverra nibh cras pulvinar mattis nunc sed blandit libero volutpat

over 20,000 Engagement Received

Posuere ac ut consequat semper viverra nam libero justo. Semper feugiat nibh sed pulvinar proin gravida hendrerit

Magnified campaign impact With the power of Influencers

Nunc sed velit dignissim sodales ut eu sem. Id faucibus nisl tincidunt eget. Nunc non blandit massa enim