Studio 19 partnered with UN Women Tanzania on the 2022 campaign themed "UNITE! Activism to End Violence against Women and Girls." Through influencer activations, bilingual multimedia content, and live social engagement, we built a 16-day campaign that turned awareness into action.
CLIENT
UN Women Tanzania ↗OUR ROLE
Social Media Strategy & Content Production
CAMPAIGN
#KwaSautiYako / #16Days
LOCATION
Tanzania (Digital / Social)
Violence against women and girls remains one of the most pervasive and underreported human rights violations in Tanzania and globally. Despite its scale, public conversation around VAWG was fragmented, awareness of available support was low, and the issue rarely broke into mainstream public discourse.
UN Women Tanzania needed a campaign that could cut through during the 16 Days of Activism window, reach a broad audience, and shift the narrative from silence to dialogue, making VAWG a public agenda item, not just a specialist concern.
We built a dynamic, detailed bilingual (English/Swahili) content calendar covering all 16 days. Over 20 posts per platform, spanning static posters, digital quote cards, GIFs, animation, and data-led graphics. Each piece was produced with a bold, passionate, and relatable tone aimed at youth (15–35), government officials, private sector, and development partners.
We coordinated a roster of prominent Tanzanian voices: Khalila Mbowe, Shetta, Meena Ally, and Paul Siniga. Each influencer carried a specific message to their audiences, expanding campaign reach well beyond UN Women's own channels and placing VAWG at the centre of popular conversation. Shetta and Meena Ally featured in dedicated advocacy content produced for the campaign.
A standout production from the campaign: a high-impact audio and video piece by artist Fid Q, using spoken word to drive home the urgency of ending VAWG. The film was produced with subtitles and assistive technology compatibility for accessibility across audiences.
#KwaSautiYako and #16Days ran as the campaign's primary Swahili and global hashtags alongside the #WOMENKIND social media challenge. We monitored and engaged with responses in real time, reshared pertinent news, and built a live public dialogue rather than a one-way broadcast.
Campaign creative: Women and Girls should feel safe in public spaces.
Through a network of influencer activations and targeted digital content deployed across the 16-day window.
Direct interactions, shares, and dialogue built around opposing gender-based violence across Tanzania.
Measurable retention of video storytelling across Facebook and social platforms throughout the campaign.
Increased awareness of VAWG still happening in Tanzania
Education on how to get help for victims and survivors
Constructive public dialogue sparked around VAWG in Tanzania
Follower growth and sustained engagement on UN Women Tanzania accounts
If you or someone you know is experiencing violence, these services are available in Tanzania.
National GBV Helpline
Free, confidential helpline available across Tanzania.
Hospital-Based Support
Medical, legal, and psychosocial support for survivors at designated health facilities.
Gender & Children's Desks
Dedicated gender and children's desks at police stations across the country.
Tell us your objective, audience, and timeline. We will propose a field-ready strategy built for real engagement, not just impressions.