Partnering with the Financial Sector Deepening Trust (FSDT), Studio19 launched the IBUA campaign to target financial inclusion among Tanzania's youth, a demographic that constitutes 25% of the adult population, with one-third currently excluded from formal financial services.
CLIENT
Financial Sector Deepening Trust (FSDT)
OUR ROLE
Multimedia Delivery
CORE METRIC
Youth Financial Empowerment
LOCATION
Tanzania
The campaign addressed the gap where 32% of youth (16-24 years old) were unemployed, and many lacked the identification necessary to access formal financial services.
The campaign also addressed the knowledge gap that left many young Tanzanians unaware of available financial services and how to leverage them for their economic benefit. The primary goal was to engage young Tanzanians, improve financial literacy, and stimulate innovative tailored solutions.
Studio19 employed a mix of engaging storytelling methods, including drama, comedic skits, mini-documentaries, and debates, to connect with the youth through channels they actually trust and consume.
This multimedia approach aimed to ignite conversation around financial inclusion and inspire youth to critically consider their financial futures rather than relying exclusively on dry, rigid banking terminology.
Youth financial integration workshops and content capture.
Financial
Knowledge
Through a network of comedic skits, mini-documentaries, and drama engagements touching youth across the country.
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